Leading in love: A conversation with Lori Gay on crisis leadership and community trust

ALTADENA, CA – JANUARY 10: NHS LA County Rebuilding and Recovery Workshop on Saturday January 10, 2026 at The Collaboratory in Altadena, CA (Photo by JR Williams of Karim Saafir Photography)

Lori Gay has led California’s Neighborhood Housing Services of Los Angeles County, a NeighborWorks network nonprofit with a focus on revitalizing neighborhoods, for three decades now. During that time, she’s helped her community through adversities that have included the mortgage crisis, fires, earthquakes, riots and a pandemic. For the past five months, Los Angeles County has been in the spotlight again as wildfires ripped through Altadena and the Pacific Palisades. We asked Gay to share a few thoughts about leading during times like this.

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